Magento 2.4.8: AI merchandising and PHP 8.4 support

Adobe released Magento 2.4.8 in April 2025, a release that defines the future of e-commerce. With advanced AI merchandising, PHP 8.4 support and significant GraphQL improvements, this update offers concrete benefits for webshop owners looking to grow. In this article, we discuss the key new features and what they mean for your online business.

AI-powered product recommendations

The most notable addition in Magento 2.4.8 is the integrated AI merchandising engine. With 13 different recommendation types, the system analyzes customer behavior, trending products and visual similarities to generate personalized product recommendations. This means your customers automatically see products that match their interests and purchase history. In practice, we see that webshops with AI recommendations achieve 15-25% higher conversion rates on average and an increase in average order value of 10-20%.

PHP 8.4 support for better performance

Magento 2.4.8 offers full compatibility with PHP 8.4, which provides direct performance benefits for your webshop. Benchmarks show that upgrading from PHP 8.1 to PHP 8.4 results in 8-15% faster page rendering. This means faster load times for your customers, better SEO scores and ultimately higher conversions. Additionally, you benefit from improved security features and long-term support until at least late 2027.

GraphQL improvements for headless commerce

For businesses investing in headless commerce or PWA solutions, Magento 2.4.8 brings substantial GraphQL improvements. The API has been extended with custom scalar data types, multi-field product sorting and more comprehensive cart and checkout queries. This makes it easier to build fast, modern frontends that seamlessly integrate with your Magento backend. The improved coverage of store configurations means less custom development and faster time-to-market.

What does this mean for your webshop?

The transition to Magento 2.4.8 is an investment that pays off quickly. In addition to the mentioned features, you benefit from TinyMCE 7.3 for better content editing, improved encryption key rotation for enhanced security, and 497 bugfixes in the core code. Support for 2.4.8 continues until April 2028, guaranteeing long-term stability. Are you considering an upgrade or want to know more about how these features can improve your specific situation?